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The latest ICE Exhibition in London was a blast!

Barcelona will be the host city for Clarion Gaming’s ICE and iGB Affiliate conferences from 2025

Introduct team was in London to see that ICE and iGB Affiliate had showcased a record 811 exhibitors from 76 nations and occupied close to 60,000 sqm of net space at ExCeL London! From sports betting to iGaming, to payments, to crypto and so much more!

Every inch of available space within the show floor, meeting rooms, the main boulevard, and the ICC Capital Suite at ExCeL was utilized to showcase the gaming world. (Trust me we even got lost a few times!)

We encountered an intoxicating energy flow, some new ideas, new connections, world-beating networking opportunities, and of course the very best concentration of the industry’s most significant innovators and suppliers!

ICE program included features such as the award-winning Consumer Protection Zone which was the biggest in its history, the ICE Esports Arena, the International Casino Conference, the World Regulatory Briefing, Pitch ICE, Fast Forward, The Growth Markets Zone, and the High Street Hub.

Visitors to both shows (ICE and iGB Affiliate) had access to a dynamic schedule of events delivering opportunities to connect and engage as soon as they made their way through the doors at ExCeL London. We cant lie… It was pretty difficult to navigate ourselves in the massive crowd of visitors but we were happy to see so many attendees from previous years as well!

First Time Visitors!

Some of our team members from the Tallinn office attended ICE for the first time and it was a delight! Truly a global experience and the perfect opportunity to meet people worldwide and expand your network. ICE/iGB Affiliate attracted thousands of gaming professionals, offering a comprehensive representation of the industry worldwide. The event buzzed with global participation, new ideas, connections, and showcased significant companies.

Barcelona will be the host city for Clarion Gaming’s Exhibition and iGB Affiliate conferences from 2025, following an extensive six-month bidding process, while iGB L!VE will relocate to London that year.

Will we see you at ICE Barcelona 2025?